After your order is completed, you instantly access your banner download page with detailed manual on how to download your banner SWF file and display it on the web (see demo). This is a permanent web page which you can access at any time to retrieve your banner. Alternatively, you can always request us to send your banner SWF file by email.
Your banner is generated as the SWF (that with ".swf" extension) compiled Flash file. You do not have to "open" this file on your computer. To display it on the web, you should either embed the SWF file into your web pages - by using the HTML code that you will find on your banner download page - or send the file to your ad publisher.
Decide how do you want to publish (display) your banner and follow the step-by-step manual on your order download page (see demo). If you choose to publish your ad on your own, please generate and use the banner HTML code. To publish your banner with third-party ad publisher or network, send to them your SWF file.
For details, please see the answers in the "Publishing your banner" and "Publishing your banner with third-party ad publishers" Help pages.
The SWF file is a special format of media file by Adobe, which requires a browser plug-in. To let the browser know it should display a Flash file, a specific HTML code must be embedded into web page (much like common images require an HTML tag to be displayed). This code also defines visual dimensions (width and height) and banner link ("click-through URL") of your ad. You can preview your banner and generate required HTML code on your order download page (see demo).