Can I use my Flash banners with my Google AdWords account?
Site owners looking for enhancing their Google AdWords image ads will be happy to know that Google now also allows Flash banner ads to run via Google AdWords campaigns. You can upload Flash ads to your AdWords account in the same manner that you upload all image ads. Make sure you're aware of the following requirements:
- Banner dimensions: 468 x 60
- Flash ads must be 50K or smaller in size.
- Banners utilize Flash versions 4 - 8.
- Flash creatives should also support the clickTAG variable. The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked, and helps advertisers determine the effectiveness of their campaign.
We are pleased to announce that the Flash SWF files created with our banner makers meet these technical specifications out-of-the-box. When making your Flash banner with FlashBannerNow.com, please bear in mind that your ad must also follow the Editorial Guidelines that apply to all image ads. In particular:
- Strobing or distracting ads and flashing backgrounds are not allowed.
- Ads with mouse cursors, file icons or other mimicry of computer functions are not allowed.
- Don't offer prizes for clicks.
- No endless loops (ads must terminate movement at 15 seconds and cannot loop more than three times - you can limit the loop count when creating your banner with the Pro service).
To add a Flash banner to your AdWords campaign:
• Sign in to your AdWords account.
• In the Campaign Summary table, click the ad campaign that will contain your new Flash ad.
• In the selected Campaign table, click the ad group that will contain your new Flash ad (AdWords help on how to create new ad group).
• In the header of the selected ad group table, click the Create New Ad: Image ad.
• Select the banner SWF file from your computer. Enter the required information, then click Save Ad.
• Your banner has been added to your ad campaign.
Summary: The Flash banners created with our banner generators, are technically compliant with the Google AdWords specifications. You should check with the AdWords Editorial Guidelines to see if your ad content and copy is allowed. Only the Google AdWords staff (who will manually review your Flash ad), will finally decide about acceptance of your banner.