A Flash banner is an optimized animation of standard 468 x 60 pixels size (so called "full banner"), linked to an advertised web address, known as "click-through URL". Additional ad formats - Leaderboard (728 x 90), Medium Rectangle (300 x 250), Large Rectangle (336 x 280) and Wide Skyscraper (160 x 600) - are also available through our Instant banner maker services.
The banners you create with our Instant or Pro Flash banner makers contain 3 and 5 text lines respectively plus a "scrolling marquee" line to accomodate your ad copy. The Instant service offers a set of pre-built banner designs to choose from, while the Pro account provides complete control over the banner elements - backgrounds, fonts, text effects etc. Please see How do I create my Flash banner? to learn more about the bannermaking process.
When you are satisfied with the preview of a banner you create, you can purchase and immediately download the Flash banner SWF file. The banner download page contains a step-by-step manual on how to put ("publish") your Flash banner on the web (Download demo). You can publish your ad on your own, using the banner code on the download page, or send the banner file to any ad network that supports the Adobe Flash format, such as Google AdWords - your banner SWF file supports industry-standard "clickTAG" variable out-of-the-box.